Alimentaria, the Good and the Bad!

Whew, our dog’s are a barking! To travel to Alimentaria, a gourmet food and wine show in the heart of Barcelona, is true dedication on our part. Although Ryan warned me after attending last year’s event, I wasn’t prepared for the sheer effort. To merely stand at the front door of the Wine Pavilion, it takes us two hours, typically, arriving in a fit of sweat after standing shoulder to shoulder (or nose to armpit in my case) on trains, subways and buses. With hundreds, if not thousands of people arriving on the dot of 10am, eagerly awaiting the chance to make another contact, you are forced to test patience and dedication for an act of love. Fortunately for us, it was absolutely worth it, if only for the fact that Ryan got to see the Prince and Princess of Spain!
A quick comment on Alimentaria: It’s toooooooo DAMN big! Sorry for the profanity, but this show is growing exponentially every year, without either a map to guide you or stand numbers to orientate yourself. Basically, it’s become an exercise in blind faith as we wander aimlessly around the pavilions, hoping to accidentally run into the stand we’re desperately searching for. The wineries who paid for the best locations became defacto information desks as countless lost importers approached them as a last resort when searching for their next $10 Tempranillo. Note to anyone (not likely) listening from the Alimentaria organizational committee, “Please make a map and catalog for EACH category of exhibitor. One large guide covering every category and priced at 60 euros is worthless!” I expect in two years to see little in the way of change, but hey, we can dream can’t we?
However, whether it was a result of blind …
Posted in: Spain • Wine 2.0 - Marketing • Wine News · Tags: • alimentaria • marketing









