Gabriella here, hoping to provide you a dash of clarity as to what happened in yesterday’s post. The image you saw was not an elaborate crossword puzzle, nor was our aim to hypnotize you, unless that translated to you sending us cases of great wine. Our intention was to introduce you to one of our many eccentric ideas in regards to wine marketing.

The image you encountered is called a QR-Code, a two dimensional matrix code created in 1994 by the Japanese company, Denso-Wave. “QR” stands for Quick Response, which permits the user to obtain the data at high speed with a scanner. While old school bar codes are capable of storing a max of around 20 digits, QR Code can not only take in several hundred times more information, but various types of information including Kanji, numeric and alphabetic characters, symbols and binary, to name a few. Originally utilized to track vehicle parts, the QR Code is now being used as a convenient and fast application aimed at mobile phone users.

The question being, how in the Lord’s name can you read the QR code we posted yesterday? Simple. All you need to do is download scan reader software to your cellphone. Once installed, turn it on, place the square over the code, and voila, you’ve got info! For how this code can apply to wine, read Ryan’s post below!

Approximately 8 months ago, I proposed an idea to my friend Andre. We decided to create a new label for a wine destined for

the US and targeted to tech geeks. …