Interview with Excel Wines

A few months ago, Ryan received the first of many email correspondences from Excel Wines, asking for more information about Catavino. Who is Excel Wines, you ask?! Anna Axén from Sweden, Sandy Tay from Malaysia and Ane Miren Lambe from Ireland manage and run this Internet Spanish wine retail shop in the incredibly windy region of Bilbao, Spain. I’d say the windy and rainy northern region, but sadly, rain seems to be a distant memory of Spain’s past. Having spent several years lovingly devoted to the growth and development of their children, in 2006, both Anna and Sandy decided it was high time to get off their haunches and start on the road to their true passion: wine (smart women!). Having no experience in the wine trade, little understanding of the Internet and few connections (or enchufes) in Spain, they decided to take from the guidance of Sandy’s husband, a Spanish national, along with the trusted support and friendship of Miguel Merino to create Excel Wines in 2006. It wasn’t until many months later that Ane came on board with her intense and professional style to both support and bolster the team. Together, these three have created a perfectly interwoven team that is bound by the inescapable desire to both explore and educate Europeans about Spanish wine.
What makes this company different from your average online wine retail shop? As I see it, two very important factors: unique Spanish wines and exceptional customer service. Let’s start with the obvious, Spanish wines. As a result of their rather convenient location in the heart of Spain, Excel Wines has worked hard to compile a portfolio of wines that not only represent a vast diversity of Spanish wines including Cava, …
Posted in: Spain • Wine 2.0 - Marketing • Wine News · Tags: excel wines • interview • spanish wine • Wine Retail







