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Wine Tourism in Sherry Country and a Lesson from Portugal

Two weeks ago, after a very relaxing holiday in Galicia, we chose to make our way home to Jerez via Portugal, stopping off for two nights in Oporto on the way. I’ve been to where they make Madeira, I live where they make sherry but I had never been to Oporto, so this was an exciting opportunity to visit the place where they make Port. For me, the “traditional” fortified wines are madeira, sherry and port so in a way this completes the circle.

What struck me immediately on arriving at Vila Nova de Gaia, where all the port lodges are, was how geared up they are for visitors. This is starkly different to the experiences to be had at the sherry bodegas in Jerez. I’m being general here, so there are exceptions, but I think the sherry trade could learn a lot from their cousins in Portugal. But of course that’s only if the sherry trade sees any benefit in visitors to their bodegas. I often wonder if they really do.

If I were a winemaker and someone made the effort to turn up at my cellar door, interested in my product, I’d be more than happy to show them around, give them a taste and hopefully sell them a bottle or, even better, a case or two. Surely, that’s good PR? Is there any point in catering for wine tourism? Is it worth opening up to visitors? Actions speak louder than words, so the port companies obviously think wine tourism is a …

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A Book Review of “Port and the Douro” by Richard Mayson

I did it! I finished the second edition of Richard Mayson’s book, “Port and the Douro”, which has proven to be a comprehensive, clearly written reference book on one of my favorite fortified wines: port!

When I originally proposed this book, I heard several readers share their interest in reading a single subject wine book, but equally, their fear that it would bore them to no end. I, too, feared that I would find myself the next morning with my nose on page three, oblivious as to what the first three pages contained. Then would come night two, when I would reread the same pages to catch up to where I was, only to land myself with nose in crease…again. Hence, I had bigger hopes for Richard Mayson’s book. I wanted his book to give me the same passion and inspiration that I felt with sherry wine. I not only wanted to hear about the process of making port, but I also wanted to absorb the history of the Douro over the centuries: to feel the dry and rough schistous soils; smell the rich, spicy aromas of the quintas; hear the roar of the Douro River barreling down the valley; see the dramatic transition from the dry, arid upper Cima Corgo all the way down to the humid and heavy Vila Nova da Gaia region; and finally, taste the differences between a nutty and dry tawny port wine to a concentrated and complex vintage port wine. I hoped that his book would take me to the center of a Douro vineyard and walk me through the process step-by-step, providing me a solid foundation for me to …

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